Headlamp Associates helps leaders find direction and wellbeing, providing confidential support to leaders who are making important decisions or wrestling with leadership challenges.
We were tasked with creating a memorable brand that was rooted in personal meaning to the client as well as containing the ingredients needed to appeal to the right audience.
The first creative challenge was to respectfully (and bravely) suggest that the client’s already established and successful company name, “Den of Lions Ltd”, was not necessarily in harmony with the purpose of the new brand as understood from our very comprehensive brief (we do receive proper briefs from time to time!). The client was extremely supportive of our creative and scientific approach to developing a memorable name and compelling brand proposition. Using our point-scoring system and some simple logo recall testing, we were able to create an inspiring fresh new brand with a little twist of clever that our client is extremely proud to promote.
Sometimes, even leaders of leaders need direction.
